Apple Inc. (AAPL)

Both companies show negative ROE. Martin Whitman would check if the entire market segment is distressed.

Both firms have negative ROA. Martin Whitman would investigate if the market environment is extremely challenging.

Both companies show negative ROCE. Martin Whitman would investigate if external factors hamper profitability.

Positive margin while WLDS is negative. John Neff would see if this confers a decisive advantage.

Both companies are negative at the operating level. Martin Whitman would see if the entire niche faces fundamental challenges.

Both companies run at a net loss. Martin Whitman would see if broader market headwinds persist.